At the beginning of this century, Cyprus’ tourism demand stagnated at 2.6 million international tourists. According to World Bank statistics, Cyprus was the lowest performing destination among its EU competitors at the time. However, a promising increase in demand has been observed in recent years, opening up new opportunities. To take advantage of this opportunity, the Government of Cyprus decided to define a new National Tourism Strategy.
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Restore tourism growth and income by improving the value proposition, repositioning your tourism brand and making a strategic change towards an updated, enriched and diversified tourism product. Attract more visitors, get them to spend more and penetrate new niches and markets.
THR developed a comprehensive development strategy that was converted into 8 specific action plans and organized into an implementation program. Additionally, the methodology included:
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years creating value for our clients
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projects in the public and private sector
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years creating value for our clients
Cliente: Ministerio de Energía, Comercio, Industria y Turismo de Chipre
Relais & Châteaux is the world’s largest luxury hotel association. Most of its hotels are in breathtaking buildings and cultural heritage sites such as castles and monasteries. It accounts for around 500 premises in over 40 cities and its restaurants have a total of 350 Michelin stars.
The initial phase of THR’s project consisted of:
The initial phase of the project involved the following key activities:
The new management team had a clear guide of priorities and the path to follow to strengthen the success of this reference hotel association, developing a vision to become a more attractive brand in the field of lifestyle hospitality, dining & travel services through the following 6 goals:
Client: Relais & Châteaux
Cliente: Ministerio de Energía, Comercio, Industria y Turismo de Chipre
At THR, we are proud of our clients' success in global tourism. Their achievements stand as a testimony of our commitment to providing strategic insights, innovative solutions and tailored support through close collaboration.
