At the beginning of this century, Cyprus’ tourism demand stagnated at 2.6 million international tourists. According to World Bank statistics, Cyprus was the lowest performing destination among its EU competitors at the time. However, a promising increase in demand has been observed in recent years, opening up new opportunities. To take advantage of this opportunity, the Government of Cyprus decided to define a new National Tourism Strategy.
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Restore tourism growth and income by improving the value proposition, repositioning your tourism brand and making a strategic change towards an updated, enriched and diversified tourism product. Attract more visitors, get them to spend more and penetrate new niches and markets.
THR developed a comprehensive development strategy that was converted into 8 specific action plans and organized into an implementation program. Additionally, the methodology included:
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Cliente: Ministerio de Energía, Comercio, Industria y Turismo de Chipre
In 2002, Croatia presented considerable tourist attractions, but was unable to realize its full potential due to conflicts in the region. The country had a low awareness in Europe and lacked the positioning of other established Mediterranean destinations, which benefited from positive perceptions and strong brand associations. Recognizing its significant but underexploited tourism attractions, the Croatia National Tourism Board (CNTB) saw an opportunity to develop a strategic and operational marketing plan to consolidate and promote its tourism industry.
Position Croatia as a leading destination in the European market to successfully compete at a commercial level.
THR developed a strategic marketing plan, structured in three sub-plans and an industry support plan, to reorganize the national tourism marketing system.
The methodology included:
Additional achievements included:
Client: Croatia National Tourism Board (CNTB)
Cliente: Ministerio de Energía, Comercio, Industria y Turismo de Chipre
At THR, we are proud of our clients' success in global tourism. Their achievements stand as a testimony of our commitment to providing strategic insights, innovative solutions and tailored support through close collaboration.