THR Partners with the IFC to Unlock Private Sector Tourism Investment in Benin
Recently, THR has been engaged to support the International Finance Corporation (IFC), part of the World Bank Group, in a mission about “Unlocking Private Sector Investment Opportunities in the Tourism Sector in Benin”. Benin: An Emerging Star in Western Africa Benin is tourism destination in Western Africa that is emerging strongly especially in the past […]
Christophe de Bruyn on the Future of Travel: Mindset, Experiential Tourism, and Agentic AI
Our CEO, Christophe de Bruyn, participated as a keynote speaker at the 3rd edition of the Kathimerini/reimagine-tourism Summit in Athens, Greece, held on November 18th and 19th in association with the Greek Tourism Confederation (SETE). The event was primarily aimed at Greek tourism entrepreneurs, investors, Destination Management Organizations (DMO), and related sectors like aviation and maritime […]
THR a Key Selected Representative of the Spanish Tourism Authority in the Saudi-Spanish Investment Forum
Last Sunday, June 5th, THR Tourism Industry Advisors was honored to be invited to participate at the Saudi – Spanish Investment Forum in Riyadh, Saudi Arabia, as a member of the Spanish delegation headed by the Ministry of Industry, Commerce and Tourism, Reyes Maroto, together with other distinguished Spanish companies such as Acciona, Amadeus and Hesperia. The forum […]
Esports is the new “Meta”
Introduction The term “meta” in gaming stands for the “most effective tactic available,” reflecting the ever-evolving nature of the gaming industry. Over the past few decades, video games have captivated millions worldwide, becoming a significant part of the global entertainment landscape. As gaming evolved from a hobby to a dynamic competitive arena, the rise of […]
Dupe Tourism, TikTok’s Influence on Consumer Behavior and Travel Choices
As the number of individuals able to afford trips to exotic and distant destinations dwindles and a select few locations monopolize travelers’ choices, travel appears to be evolving into a luxury. In this climate, how can tourism become more accessible and widespread? What are Destination Dupes and how did they emerge? ‘Dupe’ destinations are essentially […]
Solo Female Travelers: Creating Tourism Opportunities for Female Travelers and Entrepreneurs
What’s the Solo Female Travelers story? Mar Pages and Meg Jerrard are responsible for stewarding one of the largest online communities of women travelers. The eponymous Facebook group – Solo Female Travelers – serves to “empower women through travel” and currently has over 180,000 members, growing at a rate of 10-15,000 new members per month. […]
Rethinking the Role of Tourism Offices
Tourism offices, commonly known as tourist information or visitor centers, have always had an important role in tourism industry development. In their earlier iterations, the primary role of tourism offices was to provide basic visitor information, event and transport schedules, as well as reassurance and support for both domestic and international travelers. Today, however, due […]
Music Festival Tourism As a Destination Strategy
The music festival tourism market has grown significantly in the last several years, with the UK and Spain leading in Europe. Approximately 12.6 million tourists attended live music events across the country UK in 2019, and Spain holds more than 1,000 music festivals yearly with an estimated economic impact of 5.6 billion euros. Covid-related social […]
Can We Buy Our Way Out of the Carbon Footprint of Tourism?
Tourism, like many other economic activities, has an environmental impact which according to a recent study already accounts for 8% of global greenhouse gas emissions. This substantial figure considers inputs from transport and infrastructure maintenance to food purchases and souvenirs for tourists. Out of that amount, air travel accounts for more than 12% of the […]
Destination Branding – What Role Will Streaming Platforms Have in Tourism Promotion?
Destinations are always on the hunt for innovative ways to promote their brands. Recently, countries such as the United Arab Emirates have created digital campaigns in the form of short teaser videos that publicize their attractions and offerings. These initiatives mirror the increasing international demand for audiovisual content, opening new promotional opportunities for the tourism sector. […]