At the beginning of this century, Cyprus’ tourism demand stagnated at 2.6 million international tourists. According to World Bank statistics, Cyprus was the lowest performing destination among its EU competitors at the time. However, a promising increase in demand has been observed in recent years, opening up new opportunities. To take advantage of this opportunity, the Government of Cyprus decided to define a new National Tourism Strategy.
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Restore tourism growth and income by improving the value proposition, repositioning your tourism brand and making a strategic change towards an updated, enriched and diversified tourism product. Attract more visitors, get them to spend more and penetrate new niches and markets.
THR developed a comprehensive development strategy that was converted into 8 specific action plans and organized into an implementation program. Additionally, the methodology included:
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projects in the public and private sector
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years creating value for our clients
Cliente: Ministerio de Energía, Comercio, Industria y Turismo de Chipre
Kenya had lost its leadership in its core tourism asset, the safari industry, due to a lack of differentiation and an unclear product development strategy. In addition, its beaches, one of its complementary assets, had also lost competitiveness to the emergence of other African coastal destinations. The situation was aggravated by the lack of strong air connectivity with important outbound markets. However, the country’s rich culture and stunning nature held untapped potential that, with the right approach, could enhance its perceived value.
Drive Kenya’s tourism transformation by assessing and ideating strategies to mitigate the challenges faced. Key objectives included:
THR developed a strategy and implementation plan comprising three key focus areas, each addressing one of the identified challenges, to attain the targeted visitor arrivals and revenue goals outlined in the Kenya Tourism Vision 2030.
The methodology included:
Client: Kenya Tourism Board
Cliente: Ministerio de Energía, Comercio, Industria y Turismo de Chipre
At THR, we are proud of our clients' success in global tourism. Their achievements stand as a testimony of our commitment to providing strategic insights, innovative solutions and tailored support through close collaboration.