Shaping tourism globally since 1985

THR contributes to the tourism ecosystem with experience, strategic thinking, insights, intelligence and a proven methodology. We help destinations and businesses, places and people, anticipate and resolve any challenge facing tourism investment, management, development or marketing.

How can we help you?

We create value by helping our clients adapt and succeed in the ever-changing arena of tourism.

Destination Management

We help our clients create meaningful travel experiences that enhance tourism destination competitiveness and profitability while benefiting the community and the environment.

Tourism Marketing

We specialize in fostering enduring emotional connections between tourism brands and visitors throught the optimization of their marketing and branding strategies.

Tourism Investment

We support investors and owners in developing new - or optimizing existing -tourism, hospitality and leisure assets, as well as integrated destinations and resorts.

What sets THR apart?

Expert advisory to the global tourism industry for 35+ years

We create value for the tourism and hospitality sector by providing data-driven creative solutions to complex business challenges. Our dedicated team consists of industry experts with an innovative strategic vision. We bring fresh insights to every project, which allows us to provide versatile and personalized support to our clients by delivering pragmatic solutions tailored to their specific needs.

1,100+ projects

for both public and private organizations

70+ countries

where we have designed strategies

Featured Projects

At THR, we are proud of our clients' success in global tourism. Their achievements stand as a testimony of our commitment to providing strategic insights, innovative solutions and tailored support through close collaboration.

Where expertise meets passion, we lead the evolution of tourism, one tailored strategy at a time

Latest Thinking

Join us as we explore the latest insights, share expert advice and unravel the dynamics of the ever-evolving tourism landscape.